Research types
- Deductive
- Inductive
Deductive Research Approach
Deductive reasoning works from the more general to the more specific. Sometimes this is informally called a "top--down" approach. down" approach. Conclusion follows logically from premises (available facts)
Theory -->Hypothesis-->Observation -->Confirmation (Waterfall)
Inductive Research Approach
Inductive reasoning works the other way, moving from specific observations to broader generalizations and theories. Informally, we sometimes call this a "bottom up" approach Conclusion is likely based on premises. Involves a degree of uncertainty
Observation-->Pattern-->Tentative Hypothesis -->Theory (Hill Climbing)
Research methods
1. Qualitative
2. Quantitative
Differences between
Qualitative and Quantitative Research Methods
Qualitative Methods | Quantitative Methods |
Methods include focus groups, in-depth interviews, and reviews | Surveys |
Primarily inductive process used to formulate theory | Primarily deductive process used to test pre-specified concepts, constructs, and hypotheses that make up a theory |
More subjective: describes a problem or condition from the point of view of those experiencing it | More objective: provides observed effects (interpreted by researchers) of a program on a problem or condition |
Text-based | Number-based |
More in-depth information on a few cases | Less in-depth but more breadth of information across a large number of cases |
Unstructured or semi-structured response options | Fixed response options |
No statistical tests | Statistical tests are used for analysis |
Can be valid and reliable: largely depends on skill and rigor of the researcher | Can be valid and reliable: largely depends on the measurement device or instrument used |
Time expenditure lighter on the planning end and heavier during the analysis phase | Time expenditure heavier on the planning phase and lighter on the analysis phase |
Less generalizable | More generalizable |
Data collection Methods
1. Primary
2. Secondary
Secondary data – data someone else has collected
- County health departments
- Vital Statistics – birth, death certificates
- Hospital, clinic, school nurse records
- Private and foundation databases
- City and county governments
- Surveillance data from state government programs
Primary data – data you collect
- Surveys
- Focus groups
- Questionnaires
- Personal interviews
- Experiments and observational study
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